Melissa Perri

Melissa Perri



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My mission is to help make Product Managers and their organizations awesome.

Product Management is a critical, but widely misunderstood discipline today. Many organizations around the world are stuck in what I call, "The Build Trap". They focus so much on the act of building any software, that they ignore the value of the products they are creating. Companies often turn to processes like Scrum, or other Agile development frameworks, hoping it will help them ship better software. Product Managers turn into order takers, much like a waiter in the restaurant. Instead of determining what features or products will help reach company goals, they focus on filling up the backlogs to keep developers busy.

When companies fall into The Build Trap, they miss out on creating products that actually produce value for the customers and further the business objectives. I work with organizations around the world to help clear up some of those misconceptions, and then turn their Product Managers into "Bad Idea Terminators". This helps break them out of the endless cycle of building, and focuses them on building only what is valuable.


Keynote Speaker

I enjoy helping others learn from my experiences by sharing my stories and advice at events around the world. I would love to speak at yours.


The Build Trap

I am currently writing a book with O'Reilly media on The Build Trap. Watch the keynote video about the book and learn more about the progress.


Consultant & Teacher

As the CEO of Produx Labs, I help companies implement good Product Management. Our team works closely with organizations on training, team structure, process improvement, and strategy deployment. I also teach an online course for the public and teams.