If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. It usually unfolds in layers of confusion.

I’ve been reflecting on what I learned writing two business books and wanted to share those insights that I wish someone had shared with me before I started. Escaping the Build Trap has sold over 75,000 copies in 5 years, and my second book Product Operations came out just a few months ago. If you're considering writing a business book, here are some of the biggest lessons I've learned that might help you.

A few weeks ago, Brian Chesky, the CEO of Airbnb, said they were “getting rid of Product Managers”. Which created an insane swirl in the community. He later clarified and said it was not going away, but morphing this into a more business related role, rather than purely tech. I don’t think this is a bad thing.

Reflections on the last decade of product management and predictions for the next.