Creating Effective MVPs coming to NYC!

Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015!

Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm)

Only 20 tickets available! Buy Tickets Now

Traditionally there is usually little validation before work begins on a new product; and teams end up wasting time building something that no one wants. User Experience suffers and companies are left with products and features that remain unused. MVPs; or Minimum Viable Products; can boost a product's user experience exponentially. Teams who implement MVPs correctly will learn more about customers, waste less time, and deliver usable solutions faster. But, MVPs are wildly misunderstood today, and setting up one wrong can deliver false results.

In this workshop you will learn the ins and outs of creating MVPs and how to introduce this concept into your companies successfully.

What you will learn: In this hands on workshop, Melissa will teach you framework for creating effective MVP experiments while practicing the fundamentals. You'll also learn:

  • How an MVP is one of the most effective tools you can use to learn about your customers
  • How to formulate problem and customer hypothesis
  • How to align product experiments with your KPIs
  • How product development teams, marketing, and the business can work together in this process
  • How focusing your teams on experiments rather than features can save your companies years of development costs
  • How to iterate on feedback from your customers to plan experiments
  • How to integrate Minimum Viable Products into your Product Roadmaps

Who should attend: Product Managers, UX designers, developers, stakeholders and team leads.

Melissa Perri

I am a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SAAS scale ups to enable growth through building impactful product strategies and organizations. I’ve written two books on Product Management, Escaping the Build Trap and Product Operations. Currently, I am the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. I am a board member of Meister, board advisor to Labster and Dragonboat, and a former board member of Forsta (acquired by Press Ganey in 2022). Previously, I taught Product Management at Harvard Business School in the MBA program. I’ve consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam's Club. I am an international keynote speaker, and host of the Product Thinking Podcast.

https://linkedin.com/in/melissajeanperri
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Lean Product Management Manifesto